Digitalization is among the key elements that play a role in a company’s growth. It is more than the reduction of traditional and applying computers to log data – it truly is about building a new technique of doing business that focuses on client satisfaction, internal connection, and the stream of information. It is about being better, gaining visibility over organization spend and making decisions with exact numbers, and also connecting your entire team to a common mission that drives international growth.

It is just a dynamic method that alterations the ways corporations create and capture worth in the marketplace. It can possibly accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms should be constantly conscious of digitalization’s effect on their BMs and the adjoining business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two unique industries, car and marketing. Due to the fact that both equally industries are seen as a different business models, this research design allowed for an in-depth comparison of how digitalization impacts the building blocks of any firm’s BM.

The interviews revealed that inside the media industry, the impact of digitalization was felt many clearly in connection with value creation and value capture factors. This was principally due to the fact https://cloudycrowd.net/2020/07/30/business-digitalization-by-board-room/ that the marketing industry areas strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.